The Plow Creative

A website isn't just facts, it's expression and voice. People want to feel more than know.

• Web & CMS Solutions

  Websites

  We build and design websites that speak to a wide range of needs and audiences. Everything from simple, campaign-focused microsites to full-blown multi-campus church websites. All of our church websites are backed by simple-to-use content management systems that enable you and your staff to easily manage and update your website. Our sites are built using standards-compliant HTML5 and CSS, with an eye towards Google optimization and mobile-friendliness.

  Email Marketing

  Email marketing is an important part of your community outreach, and we have been designing cross-platform HTML email campaigns for more than a decade.

  Work Samples

  

• Print & Marketing

  Integrated Marketing

  Despite recent trends and media discussions, print is not dead as a way of reaching your inner (members/supporters) or outer (community/prospects) circles. Because this option can become expensive in comparison to web-based options however, the key to using printed materials is its timely role as a segment of a greater, integrated marketing campaign. It’s the blend that makes the difference.

  No longer do companies simply generate hit-or-miss mailings (one at Easter and Christmas, and one whenever they panic about attendance), but rather use print as one element of a multi-pronged approach to reaching their audiences. If you don’t have someone who can help you navigate this strategy…you may just be throwing money into the wind.

  Work Samples

  

Because we develop marketing for some the nation’s largest corporations, we have to be adept in every facet of the industry (they have this crazy notion about being the best). Whether it demands clever, out-of-the-box creative concepts or advanced, sophisticated technological solutions, we’ve been there. It’s where we live. Our team is immersed on a daily basis in creating stunning, memorable advertising, communications and marketing. We do it for churches too. Some mega, some small. Some two steps over the line, some solidly Pentecostal. Family-based, singles-crazy. Bible-totin’ and beer-drinkin’.

But our constant challenge is take all of the resources available in this faster-than-lightning culture of ours and match them appropriately to the right audience. The goal is to say what you need to say in a way that they can hear what they need to hear. It’s a bit trickier than you might think. And it’s why large corporations spend millions to promote a shoe sole insert or some pill than no one can figure out what it’s for.

For the record (because someone will ask you), we do strategic planning, create fresh branding, custom websites, campaign microsites, graphic email campaigns, message series graphics and promotions, amazing videos, mailers, invites, brochures…heck anything that piles up on your counter. We could go on and on but you get the point.

We work within budgets. We know this industry. We know the church world. Hate committees.

Most importantly we understand the audience you are trying to reach and do whatever it takes to reach them.