Don’t Be a Square (QR)
So QR codes are all the rage this year. They are like pokemon cards for marketing firms, the more you have, the cooler you are. First you would see them as small as they could be on ads. Then logos started popping up inside of them. And now they are being used as art themselves. Companies have realized that these boxy visual links can be the focus not the afterthought.
We were asked to create a mailer for the launch of a church plant in Oregon, and I wanted to do something different with their QR code. I wanted to incorporate their brand into this experience. We had originally created a great hexagon icon for the church that we have been using, and I thought that would be a perfect vessel for the qr code. It takes it out of the plain square box it has lived in for too long.
Now if you don’t know what a qr code is then read this Fast Company article. They write better than me, and know way more. But if you want to see some examples of ways you can use your qr code then just look below.
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