Bringing Awkward Back
The goal is to truly reflect that personality in all of marketing efforts as well as make sure a person knows what to expect before ever stepping foot inside the church. Reduce the shock factor as much as possible. There are small ways we do that: custom photography of members, showing real areas in the community, and describing what the in-service experience will look and feel like. But every once in a while we get a church that wants to just shake it all up. And you know I love that.
EastLake Church came to us with the concept for a mailer that was themed after awkwardfamilyphotos.com. The plan was to create something so off the wall, and well, awkward, that people would be forced to look twice. Kind of like staring at a train wreck. So that is what we did. How do you do that you ask? It’s pretty easy. Go to a thrift store, buy the sickest outfits, talk someone into making a fool of themselves, hang up an old bed sheet, and shoot. We did this all in my garage and just used props that we had around. The result is vintage bad taste. Enjoy.
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