In our day job we work for huge corporations that either stand out from the crowd or die. That's a sobering perspective. And that's why they turn to us. They have massive budgets and gargantuan challenges and yet they regularly turn to our little group in the corner of the country for the solutions they are seeking. Why? It’s because we focus on the audience, not the client. We spend our energy (and their money) figuring out who the real audience is and how they listen. The music they listen to, the movies they watch, the fears they have and the dreams they cling to. Then we create marketing that is consistent with how they process information. We’ve found that when we do that for churches, we’ve had similar results: people respond.
Hey, it’s not rocket science. But it is a...
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